Is The Zeigarnik Effect Stopping You?

Is The Zeigarnik Effect Stopping You?

Do you find yourself constantly jumping from one project to another, always chasing the latest idea or trend, yet never feeling truly satisfied? If so, you’re not alone. This perpetual pursuit can be a sign of not closing off projects or unresolved conflicts in your life.

The Cycle of Unfinished Business

Many people identify as either project starters or closers. Starters are full of enthusiasm at the beginning but often struggle to see things through to the end. While it’s great to have the spark of initiation, without the skill of closing, distractions accumulate, and no project ever truly launches.

Why Learning to Close Matters

I believe that anyone who is a starter needs to learn the skill of closing. By facing the tough stuff and practicing the art of completion, you not only finish more projects but also gain a deeper sense of satisfaction. Closing off projects frees up mental space and energy, allowing you to focus more effectively on new endeavors. (You have probably heard about the 3 min rule? If something takes less than 3 min, instead of planning it, just do it.)

My Own Struggle with Unfinished Projects

I know this from personal experience. I’ve bought courses, subscribed to services, and initiated projects that I never got around to completing. Right now, I still have some open loops I’m working to close and what brings me to write about this topic. What helps me is the accountability of a mentor and coach. They motivate me and push me through the uncomfortable phases, ensuring I don’t abandon what’s important.

Zeigarnik Effect – The Psychological Effect at Play

This tendency to remember and be affected by unfinished tasks is known as the Zeigarnik Effect, a psychological phenomenon identified by psychologist Bluma Zeigarnik. It suggests that incomplete tasks linger in our minds, causing mental tension and distraction. By closing these tasks, we alleviate this tension and gain a sense of accomplishment.

Elon Musks Super Power

If you’re tired of feeling unsatisfied and always chasing the next new thing, consider focusing on closing off your current projects before taking on a new one.

Learn to say “no” is one of the super powers that Elon Musk has been titled with. He says “no” very often because it bring him away from a bigger “yes” (flying to Mars).

Practice facing the challenging parts head-on. You’ll not only complete more projects but also find greater fulfillment in your work and personal life.


If this resonated with you, I’d love to hear your thoughts. Send me a message on Instagram @rickardlong, and let’s continue the conversation.

Quick 3 Questions

  1. What unfinished project can you commit to completing this week?
  2. How could having a mentor or accountability partner help you stay accountable and motivated?
  3. What steps can you take to improve your ability to close projects and reduce distractions?